BRIEF

FASHION COMMUNICATION BRIEF 14.03.19

“NORTHERN SOUL”

Submission items:

Research & Development - BLOG
Concept Exploration - 7 mood boards (northern soul, concept, styling, photography, in-store display, MUAH, Models)
Creative Realisation 1 - 60 second conceptual film & GIF
Creative Realisation 2 - series of styling photos
Strategy - 20 page Creative Strategy Manual
Presentation 1 (Formative Feedback) - visual presentation to get critique
Presentation 2 (Summative Point) - showcases all the final concept etc.

CONCEPT OF NORTHERN SOUL

Beginning of rave culture
British mod scene
Merged in North England in the late 1960s
Black American soul music, heavy beat & fast tempo
Dance : talc on the floor to move faster, danced by jumping up touching their toes in the air
Fred Perry : big northern soul brand
Torch tunes & casino classics from Britain’s rare soul underground
Vespa & Lambretta bikes
Farrah trousers
Desert boots
Cartoon - The Jetsons

MOD SUBCLUTURE

Began in London in 1958
Influences fashions and trends in other countries
"Amphetamine-fuelled all night dancing clubs”
Mods & rockers clash in 64 - Brighton
Liverpool hooligans during league went to Europe and stole Lacoste garments and took them back to Liverpool - looked cool
Listneed to 1960s ska music, soul and R&B as well as bands like; (The Who, The Yardbirds & The Kinks)
Two Tone Movement
SHARD - SkinHeads Against Racial Prejudice - oppose neo-facists
Soft Cell - band - BBC video (Must Watch!)
Gloria Jones wrote Tainted Love - Soft Cell
The Human League - english synth-pop band - initially began the rave culture
Oi Polloi - mod shop
Studio One ska
Howlin’ Wolf

HELP

Fashion Communication